Nike Sportswear
Brasilian artist NUNCA draws inspiration from the metropolis in his dynamic work, focusing on survival in a big city and the cultural transformations of an urban environment. His graffiti-based designs, a direct reflection of the “Pixação” tagging style found on the walls of São Paulo, contain signs that connect the traditional, the regional, and the new, mapping the modern world to his own roots.
I had the pleasure to follow him during his journey in Milan: from San Paulo to Lambrate.

www.nikesportswear.com



Agency: Sartoria
Director: Marco Mucig
Director of Photography: Alvise Tedesco
Music: Pizzicorecords
Edit: Fabio Capalbo